VIES validation, reverse-charge by default
Real-time VAT check + reverse-charge for valid EU B2B. Country-specific rates kept current.
// wholesale
A storefront, an admin and an API that assume your customer is a buyer at another company.
Most "B2B mode" features bolted onto consumer e-commerce break the moment a real buyer arrives — they want their VAT number checked, their negotiated price respected, an invoice instead of a card prompt, and an order placed by someone who isn't them. Velicoo is written that way from the database up.
industries we set up well for
Opinionated about wholesale. Less so about your category.
The platform doesn't care what's in the boxes. These are sectors where the workflow patterns line up cleanly with what buyers actually need.
Supplements & nutraceutical
Health-store chains · pharmacy · clinics
Batch & lot tracking, country-specific labelling, MOQ per SKU
Specialty food & beverage
HoReCa distributors · organic · importers
EU FIC fields, cold-chain carriers, palletised pricing
Cosmetics & personal care
Independent retailers · salon groups
Per-country availability, CPNP-tied data, sample-order workflow
Pet & veterinary specialty
Veterinary clinics · specialty pet chains
Vet-only catalogs, vet-licence verification, controlled-product flags
Niche fashion & accessories
Independent boutiques · multi-brand
Pre-orders, line-sheet downloads, size-curve order entry
Parts, equipment & MRO
Repair shops · contractors · integrators
Quote-only catalog, cross-reference search, freight rules
// onboarding a wholesale buyer
From application to first invoice — the path you'd actually want.
No discount-code workaround. No "request prices" form that emails a PDF. Buyers apply, get validated, see negotiated prices on login, place orders that bill on terms.
- 01 · applyDistributor application captures company, VAT, country, contact, intended order volume.
- 02 · validateEU VAT checked against VIES in real time; staff can re-verify or override.
- 03 · approveAdmin shows new applications. Approve, request more info, or reject with a note.
- 04 · unlockVolume tiers and any company-specific contract prices apply on login; reverse-charge VAT engages where valid.
- 05 · self-editApproved companies manage address, contacts and shipping defaults at /account/company.
- 06 · order or RFQQuick-order via EAN paste/upload, or convert any cart into a quote request that you respond to from the admin.
- 07 · invoice & shipNet-30 invoice + bank-instructions email, or wire confirmation. WMS picks; PostNord / DHL / DPD / GLS / Bring deliver.
capabilities · plain language
What's in the box.
Tier pricing + per-company contracts
Per-line volume breaks plus negotiated rates per SKU. Server-side computation — cart can't drift.
Quote requests (RFQ)
Logged-in or anonymous buyers request a quote. You respond from admin; one click converts to order.
Net-30 invoice & wire
Approved companies pay on terms with auto-generated reference. Card available per-tenant.
Quick-order & bulk EAN
Paste a sloppy Excel column of EANs and get a populated cart. SKU-driven entry, no browsing.
Multi-currency & multi-locale
EUR + SEK in production; daily ECB auto-FX with per-market markup. SV, EN, DE and NL live; the AI translation pipeline ships the next locale.
Per-company users
Companies invite their buyers, share an order history. Staff can impersonate from admin.
REST API into your stack
Inventory, orders, invoices, companies, prices, quotes — all programmatic. Signed webhooks, scoped tokens.
// cross-border, concretely
Sell the whole EU from one entity — without separate codebases.
A real example: Oly Europe — a Swedish-born brand — bills and ships EU-wide from a single entity and central-EU warehouse, with cross-border VAT settled through one OSS return. Velicoo runs it as one tenant — one catalog, one admin, one buyer experience. Need billing and warehousing in separate entities? The schema supports that split too.
If you're considering a second warehouse to shave EU delivery time, the platform is one of the smaller decisions.
- buyer
- Müller Apotheke (DE)
- vat
- VIES-validated · reverse-charge applied
- currency
- EUR
- billing.entity
- OLY Europe LTD
- warehouse
- Central EU hub · Tradefy / Full House
- carrier
- DPD · 2–3 day delivery, DE
- payment
- Wire · Net-30 · bank-instructions email
- documents
- Pro-forma · invoice · packing list · CMR
procurement & EDI
Honest about what's built and what's on request.
We've shipped REST and CSV/JSON catalog feeds, ERP imports for Nordic systems, and webhook-driven invoice and order events. Some buyers ask for PunchOut (cXML / OCI 5.0), EDI 850/810/856, or PEPPOL e-invoicing. None of those ship as a default — we build them against your sandbox when a specific buyer needs them, and they tend to take days, not months, because the underlying order, catalog and invoice surfaces already exist.
If procurement compatibility is a hard prerequisite for landing a particular reseller, say so on the first call. We'll size it before we promise it.
Full integrations rundown →// questions worth asking
What your three internal stakeholders will ask first.
// the buyer at your customer
- Can I see net prices without VAT?
- Yes, once your company is VIES-validated. Until then, gross consumer rate.
- Can my colleague place orders too?
- Yes. Companies invite users; orders and history are shared at the company level.
- Does my negotiated price survive login?
- Yes. Per-company contract prices override default tiers automatically on the right SKUs.
// procurement / IT
- What's the API?
- JSON REST, signed webhooks (HMAC-SHA256), scoped tokens. Inventory, orders, invoices, companies, quotes — all addressable.
- Can you do PunchOut / cXML / EDI?
- Not by default. We build it against your sandbox when a specific buyer requires it. Lead times in days, not months.
- Where does the data live?
- Inside the EU. Postgres with point-in-time recovery and encrypted off-site backups. DPA on file.
// finance
- Net-30 — really?
- Approved companies pay on invoice with auto-generated bank reference. Per-tenant policy determines who's eligible.
- How does EU VAT work?
- Per-country rates kept current. Valid B2B with VIES match triggers reverse-charge automatically. Reports per country with audit trail.
- Refunds, credit notes, write-offs?
- All first-class operations in the admin, audited and reflected in your accounting exports.