VIES VAT, reverse-charge by default.
Real-time check against the European Commission's VIES service on registration. Validated EU B2B sees prices net of VAT; reverse-charge applied automatically with a full audit trail.
// commerce infrastructure for europe
The commerce platform your distributors can actually buy from.
You sell pallets of supplements, organic foods, cosmetics or specialty goods to retailers in three or four EU countries. Your platform was built for D2C and bends around the real workflow — VAT numbers, net-30 terms, volume tiers, RFQs, ERP feeds. Velicoo is built around it.
VIES VAT validatedEU data residencyLive tenants in production
order.specimen
#OL-128 419buyerMüller Apotheke · DE
vat.checkVIES ✓ DE123456789
tier.appliedNet €18.40 × 144
quote.statusapproved
invoice.entityOLY Europe B.V. · NL
warehouseBG · Tradefy
carrierDPD · 2–3 day
vat.charged€0.00 · reverse-charge
currently in production
// what's in the platform
Wholesale features written into the schema. Not bolted on.
Multi-currency
EURSEKUSDGBP
Per-tenant default. EN + SV ship; other locales on request.
Tier + contract pricing
Per-line volume breaks plus per-company negotiated rates. Discount engine computes server-side; cart total can't drift from invoice.
Quote requests from any cart. One click to order.
Logged-in or anonymous buyers submit an RFQ. You respond from the admin with adjusted line prices, lead times and an expiry. Buyer accepts; quote converts to a real order.
Net-30 invoice & wire
Approved companies pay on invoice with auto-generated bank reference and instructions email. Card available per-tenant. No card on file required.
ERP & catalog API
In production: Fortnox, Visma, Business Central, Pyramid. Custom REST or GraphQL endpoints take a working day — we scope and quote upfront.
Cross-border, concretely.
Run separate legal entity and warehouse. Oly bills from a Dutch B.V. while picking from a Bulgarian LTD warehouse, shipping the whole EU via PostNord, DHL, DPD, GLS or Bring.
NL
billing
BG
warehouse
EU buyer · 2–3 day delivery
// from kickoff to first invoice
Four weeks, typically.
Velicoo is opinionated about what a wholesale storefront should do, which lets us move fast on the parts that aren't bespoke and focus on the parts that are.
- STEP 01
We map your catalog and your accounts
First call covers SKUs, currencies, ERPs, carriers, and what your buyers expect on login. We come back with a written scope.
- STEP 02
Buyers apply, VIES validates, you approve
Distributor application on the storefront. Velicoo validates EU VAT in real time. You see new requests in the admin and approve or reject with a note.
- STEP 03
Pricing rules and tiers go in
Per-company contract prices, per-tenant volume tiers, or both. Server-side discount engine — buyer cart total matches the invoice.
- STEP 04
ERP, WMS and carriers wire up
Inventory and orders connect to whichever ERP and warehouse you run. Fortnox, Visma, Business Central, Tradefy shipped — new ones take roughly a day.
where we fit
Small to mid-size EU distributors.
Roughly €500k–€30m wholesale GMV, one to five markets, an ERP you don't want to replace, buyers that don't behave like Shopify thinks they do.
- Supplements & nutraceutical
- Specialty food & beverage
- Cosmetics & personal-care importers
- Pet & veterinary specialty
- Niche fashion & accessories
- Parts, equipment & MRO
also handles d2c
If you sell direct too, that runs on the same codebase.
We use the same platform to run Tigoo, a Swedish D2C supplements brand — separate tenant, separate domain, separate tax and checkout rules. Multi-tenant is the architecture, not a marketing line.
// next step
Tell us what you sell, who you sell it to, and what your current platform doesn't do.
30 minutes with the person who built the platform. Honest answers on fit, scope and timeline. No deck, no follow-up sequence.