// customers

Three tenants live. Same codebase. Different jobs, many markets.

We're early enough to write about each customer honestly. Below is the setup, in English — multi-country wholesale and D2C, including nutri.se now live after a Shopify cutover. No logos or quotes manufactured for atmosphere.

customer.01

Oly Europe

b2b · supplements · multi-country

Pan-European supplement wholesale from a Swedish-born brand. Migrated from PrestaShop in spring 2026. Sells to independent health retailers, gyms and clinics across more than a dozen countries on one tenant — English-first storefront, EUR pricing, VIES VAT validation, net-30 invoicing, Revolut wire settlement, and a single billing entity that ships from a central warehouse with OSS for cross-border VAT.

markets
12+ countries · pan-EU buyers
currency · locale
EUR · English
storefront
ol-y.com
vat
VIES · reverse-charge · OSS
payment
Wire · Net-30 · Revolut · SEPA
wms
Tradefy / Full House
carriers
DHL · DPD · GLS · Econt
reviews
Ranqa
billing.entity
OLY Europe LTD
buyer.self-service
/account/company

What this proves

That a distributor can run serious multi-country wholesale on a single tenant — one admin, one catalog, one buyer experience — without enterprise overhead.

That VIES validation, reverse-charge VAT, OSS reporting and Net-30 wire are normal day-to-day surfaces, not consulting projects.

That a buyer in Düsseldorf, Amsterdam or Sofia can place an order Tuesday and have invoice, pick and delivery without the platform making a fuss about borders.

customer.02

Tigoo

d2c · health & supplements · multi-market

A Swedish D2C health and supplements brand on the same Velicoo backend as Oly — with a completely different buyer experience. Home market Sweden (SEK, Swedish), plus dedicated Germany and Netherlands markets with native locales and EUR, and a broader English EU market. Stripe Payment Element (incl. Klarna), subscriptions, loyalty, AI-assisted lexicon. Same multi-tenant codebase; nothing shared at the data layer beyond infrastructure.

markets
SE · DE · NL · EU (EN)
currency · locale
SEK · EUR · SV · DE · NL · EN
storefront
tigoo.com
payments
Stripe · Klarna · self-healing reconciliation
wms
Ongoing · DHL Freight Direct
carriers
PostNord · DHL · Budbee · Instabox
extras
Subscriptions · loyalty · Ranqa reviews · lexicon AI
vat
Domestic SE · OSS on cross-border

Tigoo shows that Velicoo can run a real multi-market consumer storefront on the same plane as real wholesale. If you're a B2B brand considering us, it's reassurance — D2C is a setting, not a second platform.

customer.03

Nutri

d2c · health · multi-country · live

A large Swedish health brand — ~115,000 customers — now live on Velicoo after a Shopify cutover. Home market Sweden, with customers and fulfilment across multiple countries. Multi-market storefront, Stripe checkout, Ongoing / Shipmondo carriers (PostNord, DHL), loyalty, Cortex CDP for first-party lifecycle, and Ranqa for verified product reviews and post-purchase invites. Magic-link onboarding so buyers weren't hit with a password-reset storm.

markets
SE home · multi-country customers
storefront
nutri.se · live
scale
~115k customers · Shopify → Velicoo
payments
Stripe
wms · carriers
Ongoing · Shipmondo · PostNord · DHL
reviews · cdp
Ranqa · Cortex
status
In production

Nutri is the proof that Velicoo absorbs a real high-volume D2C brand — multi-country customers included — without a year-long re-platforming project. The store is live at nutri.se.

Want to walk through one of these multi-market setups on a real call?